MAIN PURPOSE OF JOB
Work within the Diabetes Advanced Insulin Management (AIM) Product Marketing team:
To support the development and implementation of marketing programs that drive optimization of Medtronic Consumables and CGM (Continuous Glucose Monitoring) portfolio across EMEA
Support the management of our existing Consumables and CGM portfolio
Support the management of our existing MIP (Medtronic Implantable Pump) portfolio
To provide direct support to country organisations to enable implementation of strategies and marketing programs related to the AIM Consumables and CGM product portfolio
MAIN JOB DUTIES/RESPONSIBILITIES
Contribute to the development and execution of the marketing strategies and plans that drive market adoption and utilisation of Medtronic Consumables premium portfolio and SAP (Sensor Augmented Pump) systems across the EMEA region to ensure long term and yearly revenue targets are achieved
Design and lead the launch of the Consumables portfolio line extensions
Ensure the execution and delivery of product launch activities, international diabetes congresses, business reviews and any cross-functional initiatives that require the input of the AIM Product Marketing team
Work in collaboration with the M&S team (Marketing & Strategy) to develop Marketing campaigns and activities that align and meet the needs of the country field teams
Support the Business Performance team to:
Monitor consumables and CGM revenue and business data
Effectively analyse, segment and target the diabetes market
Provide accurate financial and unit forecasts
Measure the productivity of marketing campaigns
Deliver competitive landscape analysis and updates
Ensure that appropriate sales & marketing tools are provided to the country organisations
Facilitate country specific adaptation and implementation of key marketing strategies/tactics. Build and maintain relationships with local teams through close partnership
Support the development and update of product messaging, liaising with the clinical team to ensure the effective dissemination of new clinical results and associated claims
Be the Consumables, CGM and MIP product expert to the country organisations and to other functions / BU and ensure fast dissemination of information / product updates across the organisation
Work in partnership with supply chain, finance as well as the country teams to accurately forecast product demand and monitor product availability
Be the primary point of contact within the EMEA region for any questions / initiatives / actions related to Consumables, CGM and MIP portfolios
Work with the Global Upstream & Downstream Marketing teams to identify customer unmet needs and market requirements for the definition of product specifications, for the planning and for the prioritization of new product development, for the development of creative concepts, messaging and toolkit
Ensure collaboration and business alignment across all cross functional Diabetes and marketing teams (AIM, Non-Intensive Diabetes Therapy (NDT), Digital, Market Development, Education as well as with the Business Performance, Clinical, Reimbursement, Pricing, PR, Regulatory and Legal teams) to provide holistic marketing strategies
JOB EXPERIENCE & QUALIFICATION
REQUIREMENTS/PREFERENCES
5 plus years in the healthcare industry working in marketing or sales
Experience in leading Marketing projects and initiatives across Europe
Bachelor of Science, Marketing or related fields Diabetes and / or medical device experience
European product launch experience
Worked in an international environment and within cross-functional teams
Country Marketing experience
Sales experience (optional)
SKILLS/COMPETENCIES
Outstanding communication / interpersonal skills
Ability to develop and influence relationships with global/local partners (sales and other regionally represented functions) and other functions
Strong organisational and time management skills
Strong project management experience
Proficient in PowerPoint, Excel and Word
Excellent verbal and written communication skills
Fluent in English (both verbal and written) and second European language is a plus
Analytical skills including general understanding of business economics and financial measures
Methodical, accurate and accountable
Team player
Positive,can-do attitude
TRAVEL REQUIREMENTS
Willingness to travel in Europe (30%)
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.