Job Detail

Associate Director, Marketing for Infront Lab

Inseriert am: 05.02.2020
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We are committed to bringing passion and customer focus to the business.


Job Summary

Building the big moments - we deliver unforgettable sporting events



Infront is all about sports. Active in more than 25 sports, we cover all aspects of a successful sporting event from the distribution of media rights, sponsorship, media production, event operations through to digital solutions. If you share our passion for sport, we may just be the right fit for you.



With Infront Lab, Infront has launched a innovative approach to harness the latest technologies in sports and bring it to top clients in the world. To further boost awareness and sales of its products and solutions, Infront is looking for an experienced, initiative-taking innovation marketer.

Job Requirements


 


Job Description:


Market understanding and support of product development



  • Identify important trends in the wider sports market and develop specific recommendation to product teams

  • Analyze consumer behavior and determine customer personas for product teams to leverage

  • Monitor competition (acquisitions, pricing changes, and new products and features)


Positioning and pricing



  • Design positioning and pricing strategies of products (of our portfolio companies) and owned products

  • Cooperate with sales functions in Infront and at portfolio companies to validate and optimize pricing strategies


Solution & product distribution and promotion



  • Coordinate sales and marketing efforts to boost sales, profit and brand awareness

  • Communicate solutions, products and the brand identity with the team (Infront and subsidiaries)

  • Oversee social media strategy and implementation

  • Design and enforce Infront Lab brand messages to be strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)

  • Actively attend meetings and presentations to present and promote Infront Lab products and solutions


General



  • Attend conferences to represent Infront Lab, its products/solutions and to gain further relevant knowledge

  • Stay up to date on the latest marketing trends and proactively share with the various relevant teams

  • Create marketing reports to show to executives


Experiences and Competencies:



  • At least 5 years of relevant experience

  • Specialized know-how

  • Advanced education: university degree or specialized professional training

  • Senior personality

  • Leading role in complex or multiple projects and/or leader of a smaller team, normally within a unit or a department

  • Willingness to take responsibility for getting things done

  • Acting autonomous and independent

  • Intelligent risk taking

  • Build effective internal and substantial external networks


Are you ready to contribute to transforming and enhancing every aspect of the sports industry? Unite your passion for sports with a rewarding career by joining our ONE team of talented, highly-motivated and hard-working individuals. Please submit your online application now.


Infront is an equal opportunities employer.

Details