Job Detail

Brand Manager Healthcare - Global

Inseriert am: 18.02.2020

Ava is a digital health company with offices in Zurich, San Francisco, Belgrade and Makati that aims to advance
women’s reproductive health by bringing together artificial intelligence and clinical research. Our wearable
device, smart app and proprietary predictive algorithms empower women by giving them unique clinically
researched insights and personalized data about their menstrual cycle, fertile window, and pregnancy delivered
in a way that’s convenient and non-invasive. Ava was voted Best of Baby Tech at CES 2017, named a Women’s
Health “Editors’ Choice” product and has been honoured as the best Swiss startup in 2017 and 2018. Our
current key markets include USA, Germany, Switzerland and UK.
Would you like to join us on our challenging adventure? In this exciting and dynamic role, you will contribute to
changing the way the world thinks about natural, non-hormonal contraception, fertility and reproductive health
by leading the development of Ava’s marketing strategies for healthcare professionals (HCPs) globally.


Brand Manager Healthcare – Global


Location: Zurich, Switzerland
Responsibilities:



  • Lead the development and implementation of the HCP marketing strategy and communication campaigns to
    HCPs globally with a focus on Germany, UK and the USA

  • Provide expert healthcare marketing knowledge and develop claims and compelling key messages together
    with clinical, regulatory, data science and product management teams to continuously advance product life-
    cycle management

  • Lead the HCP go-to-market strategies and related communication toolkits: manage the communication of
    product launches from start to finish considering scientific inputs and stakeholder needs from local markets

  • Build Ava’s brand overall based on data, ensuring consistency and alignment across teams, global markets,
    media and various marketing channels

  • Develop scientific communications to builds external relationships with recognized community and
    academic healthcare Key Opinion Leaders (KOLs)

  • Represent brand with HCPs during congresses and symposia and coordinate cross functional alignment with
    local professional organizations, foundations and KOLs

  • Build thorough understanding of global HCP marketplace and develop competitive intelligence that
    becomes actionable business intelligence for Marketing, Product and Clinical teams

  • Translate global customer research on Ava’s brand overall into actionable insight across the marketing and
    sales team to determine the most effective marketing and communication strategies for individual markets
    based on unique demographics and brand perception


About you:



  • Passion about Ava, our community, and our mission to change women’s health

  • Bachelor/Master’s degree in a life science, marketing or business; MBA, or advanced degree, preferred

  • Minimum 7 years’ experience in marketing with at least 3 years’ experience in HCP and KOL marketing
    management within the medical technology or pharmaceutical industry

  • Experience working with the USA, Germany and UK markets is a must, experience in other European
    markets is an advantage

  • Experience in different lifecycles of brands – including ideation, launch and sales

  • Thought leader in turning medical stories and claims into HCP and consumer centric concepts and
    messaging to enable business initiatives

  • Thought leader in building assets to drive connectivity with target consumers via HCPs and KOLs

  • Combination of consumer centric business acumen and scientific savviness

  • Successful track record of working in geographically dispersed, cross-functional teams


Ava | www.avawomen.com



  • Ability to present products and information to key high-level persons required

  • Self-motivated and high energy level individual with the drive to take the initiative to research, make
    decisions, follow through on and accomplish multiple tasks with a sense of vision, detail, commitment,
    priority and urgency

  • Experience working and thriving in a start-up or small company environment is an advantage

  • Native German and proficiency in English

  • EU or Swiss citizen, or valid Swiss work permit


Would you like to contribute to a highly motivated team, with a lot of space for your own initiatives? If yes,
please apply online or send your complete application to recruiting@avawomen.com.
We appreciate that you share our excitement for Ava. Please be aware that only complete applications (CV and
motivation letter) can be considered.
Ava – Revolutionizing women’s health
Christian Aepli, Global Brand Director
Should you not hear back from us within 4 weeks your application has unfortunately not been successful for the
respective role.
Ava | www.avawomen.com

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