Job Detail

Marketing Manager Adhesives

Inseriert am: 08.01.2021

 


 


In this challenging and exciting position you are responsible to develop and implement our Business Segment marketing strategy to further grow the adhesives segment. You ensure that our marketing messages are in alignment with the strategic priorities. You create content for all marketing activities like product campaigns, product launches, brochures etc. on a local but also on a global level. In collaboration with our communications and events specialists you will orchestrate events and exhibitions. To be successful in this role you possess a high level of customer orientation and understanding of their needs as well as excellent communication and outstanding personal skills.


 


 


Your job:



  • Developing marketing strategy of the adhesives segment

  • Defining the value proposition of strategic products in collaboration with product management and Sales

  • Creating and implementing content according to segment strategic initiatives and product launch pipeline

  • Determination of the ideal marketing mix

  • Accountable of Marketing activities according to plan, KPIs tracking and follow-up

  • Managing product launch plans and campaign briefs

  • Running market research, monitoring market insights (voice of customers, trends, competition), market segmentation etc. in collaboration with product management, sales and innovation team

  • Enforcing global brand guidelines to ensure the integrity of the brand across geographies and channels of distribution

  • Responsibility for the marketing budget

  • Monthly reporting of relevant KPIs to the management

  • Leading one direct report


 


 


Your profile:



  • Educated to degree level (Bachelor, Master) in Marketing or any other relevant discipline

  • A minimum of 5 years of professional experience in Marketing (B2B) is a must

  • Successful track record in strategy development/execution and campaign launches

  • In-depth know how of marketing principles

  • Understanding of digital marketing concepts

  • Excellent writing skills and ability for story telling

  • Strong project management skills

  • Knowledge of Salesforce.com and Pardot is a plus

  • Ability to multitask in a fast-paced environment

  • Analytical mindset, very process-oriented approach to work

  • High degree of independence and pragmatism

  • Fluency in English, any additional language considered a plus



  • Able to effectively work and communicate at all levels within a matrix organization

  • Readiness for occasional to travel (approx.10%)

  • Ideally with experience in the Adhesives or packaging industry


 


 


We offer


…you a challenging, interesting and diversified employment. The international environment offers you a variety of options to grow and to be recognized for your efforts.


 


About us


Through its Mixpac, Transcodent, Geka and Cox brands, Sulzer develops and delivers innovative fluid applicators for the dental, adhesives, healthcare and beauty markets. Our IP-protected applicator solutions leverage our expertise in plastic-injection moulding, micro-brushes and two-component mixing to make our customers’ products precise, safe, unique and more sustainable.

Details