Job Detail

About Amcor

Amcor is a global leader in developing and producing responsible packaging for food, beverage, pharmaceutical, medical, home- and personal-care, and other products. Amcor works with leading companies around the world to protect their products and the people who rely on them, differentiate brands, and improve value chains through a range of flexible and rigid packaging, specialty cartons, closures, and services. The company is focused on making packaging that is increasingly light-weighted, recyclable and reusable, and made using a rising amount of recycled content. Around 47,000 Amcor people generate US$12.5 billion in sales from operations that span about 230 locations in 40-plus countries. NYSE: AMCR; ASX: AMC

www.amcor.com | LinkedIn | Facebook | Twitter | YouTube

 

Position Job Title: Marketing Director Snacks & Confectionery

BG and BU: Amcor Flexibles Europe, Middle East & Africa / Snacks & Confectionery            

Function: Marketing

Location: open location across Europe

Line Manager’s Job Title: VP BU Snacks & Confectionery

Advertising Legal Entity: Amcor Group GmbH, Zurich, Switzerland

Work contract Legal Entity: Contract will be issued accordingly with legal requirements and legal entity of the hiring country

Contract Type: Permanent

 

 

Job Purpose

Responsible for driving winning, customer focused value propositions for the Snacks & Confectionery (S&C) Business Unit Sales and Key Account teams.  This is achieved through understanding and identifying real customer needs within the segments, then developing and actioning segment marketing plans to provide profitable growth opportunities.

The success of the role will be measured as growth in volume and value in the BU accounts and the creation of a strong pipeline of New Business Opportunities with both existing and new customers within the BU accounts.

 

ROLE DIMENSIONS

Amcor Group is comprised of six Business Groups, in the Flexibles, Rigids and Specialty Cartons packaging.  The Snacks & Confectionery Business Unit is one of the 4 business units in the Amcor Flexibles EMEA (AFEMEA) Business Group.  AFEMEA is the market leader in the Flexible Packaging business in the Region with annual sales turnover over €3 billion and c 60 plants. 

The Snacks & Confectionery Business Unit serves customers in these segments, in addition to the Flexibles needs of Tobacco customers and some in the Home & Personal Care vertical. This is a well-established, successful business in Amcor, operating in a competitive, high volume packaging environment with half of the turnover in Global key accounts (sales to whom are managed by a central GKA organisation) and a total sales turnover in excess of €550m.

• Key business segments – Snacks Packaging and Confectionery Packaging


• Member of the Business Unit Management team


• Two direct reports: Marketing Manager Snacks / Marketing Manager Confectionery


• Sales turnover in excess of €550m


• Customers are supplied from manufacturing operations at 9 sites throughout the European Region (7 countries)


• Over 2,100 co-workers

 

Principal Accountabilities

 

Market Vertical & Sustainability Development:

• Manage the performance and profitable growth of all market verticals owned by the BU (see scope)


• Deliver and calibrate the ‘where to play’ and ‘how to win’ strategy of specific market verticals with 1 - 3 years financial goals


• Lead the internal alignment and implementation of those plans in the market


• Prioritize initiatives to meet financial and strategic marketing objectives


• Manage performance of the verticals on behalf of Marketing and the BU


• Drive the Sustainability strategy for the BU, including product development plans towards recycling-ready solutions, commercial strategy and necessary CAPEX business cases to support plan


• Define with R&D and Customers the Innovation Roadmap for verticals to secure its long-term business health


• Actively support new product development ideation and validate developments along the stage gate process

 

S&C BU Development:

• Orchestrate and execute business development plans, creating a full pipeline of business opportunities, focusing on BU Products or Growth regions which supports the BU and cross-vertical growth


• Work with the Sales, Commercial and Operations teams to create and drive successful value propositions which produce win-win outcomes


• Lead Product management activities within the BU portfolio of solutions to improve product profitability, standardization, and cost management of the portfolio produced by the BU


• Lead a team of Sales and R&D and project manage the pipeline of opportunities, the delivery of Value Proposition and revenue impact  


• Develop tangible (tactical) segment marketing plans to identify growth opportunities


• Drive lead-management and support the Commercial team by establishing price to win / market price


• Develop Value pricing strategies and track progress jointly with S&C Commercial Excellence team


• Strengthen relationships with identified Key Accounts by understanding the needs of the different functions of the customer (other than Procurement)

 

Customer Development:

• Understand and identify real customer needs within the segments from assigned Business Unit, evaluate the elements that customers are willing to pay for and developing customer specific and quantified value propositions


• Engage and build relationship with marketing peers at Customers


• Become the key point of contact for our Customer’s Marketing team


• Define, manage and deliver ‘Innovation Day’ meetings together with Customer’s Marketing teams


• Identify, by relationship building, areas of further growth and decision-making power of the Marketing function of our customers to support Value creation.

 

Qualifications/Requirements

 

1. Formal Qualifications and Experience

 

• University Degree in a business-related field or MBA


• Fluency in English; any additional language being a plus


• Proven marketing experience combined with commercial or business development experience in B2B markets (in the packaging industry is a plus)


• Knowledge of the Food or FMCG manufacturing business is desirable, knowledge of the snacks and confectionery industry preferable, but not essential.

 

 

1.  Specific Skills and Abilities

 

• Business objectives (EBIT, Volume/Share, Pocket Margin, Growth)


• Market strategy clarity and communications


• Major customer relationships


• Sales and Marketing talent bench strength


• Strong decision making and managerial skills


• Negotiation


• Curiosity driving insight into customer needs and consumer buying behaviour


• Ability to work with, coach and develop diverse types of people


• Problem solving, Results oriented and action-minded


• Being able to think long term – conceptual, and “out of the box”


• Ability to work successfully in a matrix organization


• Client oriented – business acumen and commercial approach


• Good relationship manager (make and maintain professional contacts with different people at different levels in and outside the company)

 

AMCOR FLEXIBLES EMEA

With more than 55 plants in 22 countries, Amcor Flexibles Europe, Middle East and Africa (AFEMEA), a division of Amcor, is a market leader and the world's largest supplier of flexible packaging. We deliver innovative packaging solutions and provide enhanced quality products for the food, beverage, pharma, personal care, medical and industrial markets. Its award winning approach towards sustainability makes AFEMEA the preferred partner for customers looking for responsible packaging solutions.