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Traffic & eCRM Manager

Workplace: Renens
Workload: 100%

Well, we're looking for talented people who share our interests and values. Do you focus on the essential and do what you say? Do you try to make things simple and dare to be original in what you say and do? And most of all, do you excel in providing exceptional service every day?

We are looking for a qualified and motivated Traffic & eCRM Manager to join our Digital Marketing Division.

Your mission

As a Traffic & eCRM Manager you will be in charge of leading the qualitative and quantitative improvement of the website traffic and you will play a key role in the digital transformation of Salt and its sub-brands.

Your duties

• Ensure the traffic and the emailing strategy of Salt, DasAbo, Lidl-Connect, with specificities adapted to each brand.


• Lead the qualitative improvement of ads and emailing execution.


• Improve the existing follow up of traffic KPIs and develop a real last click follow up in parallel to a multi attribution approach.


• Push Analytics learning to drive team priorities and traffic and emailing strategies.


• Develop a real ROI approach for paid traffic, complementary to CPA.


• Ensure the marketing attractiveness / click driven approach of the ads’ banners. 


• Lead and execute the plan to develop SEO synergies to increase organic traffic.


• Develop synergies with CRM team and create an e-CRM strategy to improve ads targeting and emailing strategy.


• Explore emerging platforms and globally constantly hunt for additional profitable traffic through news ads opportunities


• Develop an AB test approach in order to fix the ads best practices and ensure strategies are compliant with learnings.


• Ensure operational back up and business continuity of team’s activities.


• Supervise, support, develop a team of 2 skilled specialists.

What you bring

• 5 to 7 years experience in traffic management.


• A previous experience as team leader / team manager will be a strong asset.


• Deep knowledge of Google & Facebook environment and all the assets of search, display, video, retargeting.


• Deep knowledge of SEO growth leverage


• Deep understanding of e-CRM and emailing strategy.


• Proven success in a digital transformation driven by an ROI approach.


• Web analytics skills: think with excel formulas and play Google (or Adobe) Analytics like Chopin plays piano.


• Team player, you are able to push your own conviction but taking always into account the multiple opinions of your environment.


• Marketing sales mind set & Project leading skills


• Mastery of English is mandatory, French and/or German would be a strong asset.

Contact

What we offer

• An exciting and dynamic environment with a unique start-up corporate culture where proactivity and personal commitment are highly valued 


• 5-6 weeks of holiday


• Diverse and several fringe benefits

 

Have we sparked your interest? Then we definitely would like to get to know you. Please apply to us online (we only consider online applications).

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