This is an exciting opportunity to join an innovative global Software-as-a-Service (SaaS) company and work with next-generation technology.
Pitcher is a rapidly growing software company headquartered in Zurich, Switzerland that is continuing its global expansion. The revolutionary Sales Enablement platform that Pitcher introduced in 2011 enables field sales representatives to execute their jobs more efficiently and drive more sales. It is a super app for corporate sales people covering the majority of activities executed by field users in their daily interactions. Across focus verticals of Life Sciences, Consumer Goods, Manufacturing, and Financial Services, Pitcher empowers sales teams in over 136 countries to deliver best-in-class customer interactions while at the same time making the user engagement with systems like CRM and ERP a simpler, faster, more enjoyable experience.
This is a unique opportunity to become part of an exciting journey with the possibility to impact the growth and development of a globally growing innovation company.
As a product marketing manager, you are responsible for making our products “shine and resonate with our customers and prospects.”
This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.
You will:
Market intelligence—be the expert on our buyers, who are they, how they buy, and their key buying criteria.
Understand the competitive landscape—be an expert on our competition and how they are positioned.
Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.
Understand and document our buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
Together with the Product team, review and develop a pricing strategy.
5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
Proficient in productivity applications such as Microsoft Office, Project, or Basecamp.
Comfortable using collaboration and CRM tools such as Slack and Salesforce.
Familiar with marketing automation tools such as Groove and Hubspot, and Google Analytics.
Power-user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
Must be a strong speaker, comfortable in front of large, senior groups, and a solid writer.
Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties. Team player!
Bachelor’s degree in business or marketing
Are you interested in a new challenge?
Then apply now!