Edwards Lifesciences Transcatheter Heart Valves Team is looking for a Manager, Marketing to join the EU Therapy Development Team. This Manager, Marketing role will play a key role in defining the vision, strategy and objectives for the EU Therapy Development annual plan and have team leadership responsibilities to manage the plan implementation.
Summary of responsibilities:
Partner with cross-functional and business stakeholders to jointly develop a European therapy development plan across audience channels and markets, in alignment with the annual THV marketing plan and THV commercial imperatives.
Develop country-specific therapy development plans in partnership with the Business Unit Manager and/or Country Marketing Manager.
Be responsible for executing, tracking, evaluating and improving programs to deliver increased, measurable impact.
Have team leadership responsibilities including attracting, retaining, developing talent to perform and achieve at a high level of excellence.
Key Responsibilities
Assesses and interprets internal or external business issues, opportunities, and risks in order to lead in the development and implementation of comprehensive marketing strategies. This may include collaboration with internal and external parties for multiple concurrent major products, campaigns, launches, programs, and initiatives.
Plan and manage complex marketing activities with large scale or significant business impact with the accountability for successful completion of all deliverables.
Collaborate with cross functional and/or matrix teams for multiple concurrent major products, campaigns, launches, programs, and initiatives.
Manage and oversee the work of team members in multiple roles and locations. This direct line management responsibility includes establishing a robust talent development plan in alignment with functional growth strategies and the desired culture of the department.
Will have financial budget responsibilities.
Required Education/Skills:
Education
A bachelor's degree with a minimum of 8 years or Master’s degree with minimum of 7 years of marketing experience is required.
Skills
English proficiency
Prior experience in medical device/pharma therapy development or related field
Must be self-motivated, goal-oriented with high level of energy
Strong drive for execution, “make things happen” attitude whilst being able to work and excel in an ambiguous, fast-paced environment
Detail-oriented, rigorous, dependable
Positive approach and strong team worker, easy to work with
Ability to work in a multicultural environment
Must have excellent interpersonal and communication as well as strong follow-up skills.
Proven ability to effectively communicate (written or verbal) at all stakeholder levels
Proven track record of good business judgment and acumen
Creative and ability to think out of the box
Marketing Planning / Marketing Mix / Digital Marketing expertise
Required Experience
Excellent track record of 3 to 5 years Therapy Development or Market Development experience in the healthcare industry (either medical devices or pharmaceutical industries), preferably cardiovascular.
Demonstrated performance track record within relevant industry/function of developing and implementing multi-channel marketing programs for country markets and multi-audience channels.
Excellent problem-solving, organizational, analytical, and critical thinking skills including high discretion/judgment in decision-making.
Excellent written and verbal communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives.
Develop peer, cross functional and cross business relationships to maximize best practice sharing and team effectiveness.
Preferred Qualifications
Team leadership
Demonstrated performance track record within relevant industry/function of people management responsibilities.
Demonstrated ability to manage teams and provide coaching and feedback, including responsibilities such as attracting, developing, and retaining talent and partnering with management and HR on talent development.
Develop relationships and leverage them to influence change.
Support and solicit input from team members at all levels.
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization.
Requires the ability to change the thinking of, or gain acceptance from others in sensitive situations, without damage to the relationship.
Subject expertise
Develop deep knowledge of the patient/HCP journeys in the different country markets and different HCP segments (e.g. GP, GC, ICs) in order to provide insights and recommendations to grow disease and therapy awareness tactics/programs that ultimately drive therapy adoption.
Expert understanding of related aspects of marketing concepts and principles while identifying applications of functional knowledge and existing methodologies to complex problems.
Understanding of healthcare market, regulations and competitive dynamics
Knowledge of financial mechanisms related to marketing including forecasting, expense budgeting and management, purchase order compliance and processing, and 3rd party vendor compliance management.
Ability to develop and integrate metrics into the projects and operations that clearly demonstrate the value of marketing to the business.
Understanding of marketing content approval processes and systems, regulatory guidelines and legal boundaries
Business competencies
Ability to articulate the vision of the business unit and function.
Drive the implementation of the EU therapy development strategy and tactics on the country level with adaptations driven by the local environment, competition, and insights.
Ability to prioritize work within the team based on critical business needs.
Frequently interacts with internal and external stakeholders such as agencies, field team, and management concerning projects, operational decisions, scheduling requirements, and/or contractual clarifications.
Identify, develop and maintain high quality and strong relationships with HCPs and ultimately build a strategy and program for the European Therapy Development KOLs.
Consistently pushes self and others to achieve challenging goals and objectives.
Must be able to thrive in a fast-paced and dynamic work environment.
Have a track record delivering on large and/or multiple projects and influencing business outcomes.
Manages ambiguity and can work highly independently.
Manage the assigned budget to deliver impactful, measurable programs.
Experience in product launches, KOL management is a bonus.
Experience working in Global/Regional/Local marketing environment and/or sales is a strong plus.
