Digital Analytics Specialist 80-100%

Communication – whether internal or external – is important to us, and we use all of the channels we can to get our message across. Online marketing and an in-depth analysis of reader flow helps us to continue improving and marketing our services – innovatively, creatively, and around the world.

Your mission
As a member of the Marketing und Partnerships team, you will work very closely with the IT and editorial teams, as well as with our decision-makers. Your role will involve the following responsibilities, among others:

Business Analysis and Audience Development

• Promote the use of data within the company, monitor user behaviour and identify measures to be taken (editorial topics, SEO, UX, social media etc.) to improve the service


• Develop digital ways of measuring the success of the company, focusing on impact und outcome


• Take the lead on introducing and integrating data analysis tools (data capture, management and use)


• Interpret analytical studies, recognise potential, identify measures to be taken and work with the editorial team to implement them

Web Analysis

• Work with IT to put in place online measuring systems


• Produce, automate and develop reports on performance derived from various web analysis tools such as Webtrekk, Parse.ly, Google Analytics, Facebook etc.


• Produce regular analytical studies and derive recommendations for action


• Maintain and develop the internal BI dashboard (Power BI)


• Carry out specific analytical studies to analyse critical situations and identify lessons to be learnt


• Develop the department and define KPIs in collaboration with internal stakeholders

General responsibilities

• Extract and process data from various data sources (e.g. using APIs)


• Monitor market trends (measurements / SEO, social media, UX etc.)


• Raise awareness in the company (staff training courses)


• Participate in projects and company-wide working groups

Your profile

• You have spent several years working on the systematic capture of user data from online services, with verifiable experience of developing those processes effectively and sustainably in large organisations


• You are able to think analytically and coherently, combined with a structured, strategic approach and a definite interest in our media work


• Preferably you have some experience of using business intelligence tools (such as Power BI, Tableau etc.)


• Ideally you are familiar with basic programming (JavaScript, SQL)


• You are used to taking responsibility and enjoy working at the interface and with decision-makers


• You have a curious mind and a distinctly proactive way of working.


• Your mother tongue is German, French or English and you are very good in one of these as a second language

What we have to offer

• A new key role with plenty of scope for development in the dynamic environment of digital media and public service broadcasting


• A lively and dynamic team and a multicultural environment where it is fun to use your own skills and initiative


• A combination of working in the office and from home is possible


• Work closely with the Executive Board


• Opportunities for personal and professional development


• Progressive employment terms

Arbeitsort:Zurich or Bern

SWI swissinfo.ch
Head of Human Resources SWI
Frau Maryline Cerf
Giacomettistrasse 1
3006 Bern

Phone +41 58 136 28 00