As part of Group Communications (GC), Global Social Media is a high-performing, outcomes-focused, collaborative & innovative team. We are responsible for communicating Roche’s strategy and how we deliver on our purpose of “Doing now what patients need next” to external audiences. We drive integrated campaigns and provide platforms for communications business partners to engage with audiences. We contribute to building trust of key partners, to managing Roche’s brand and reputation and to building a favourable environment for our business. We aspire to be: innovative; forward-looking; creative; courageous; representing a strong, integrated corporate brand and audience experience. We work in an environment where people can thrive, learn new skills, create great things and have fun together.
Our communications claim is ambitious and simple: We inspire the world about Roche’s contribution to peoples’ health.
The Social Media Intelligence Lead is a newly created role responsible for measurement and benchmarking of Roche’s Social Media efforts to external audiences, along with listening and intelligence gathering of digital media chatter. In this role you will develop the future of Roche’s social/web/traditional media listening capabilities; build a market-leading listening function that focuses on proactivity and actionable intelligence.
Build-out our intelligence capabilities on a global scale, utilising our operations hubs in Kuala Lumpur, Budapest and Costa Rica with the overall objective of ‘always-on’ intelligence
Develop and own Roche’s social media crisis management efforts in partnership with the Strategic Communications team
Measure and report results of all organic and paid activity on Roche's priority Global channels
Develop a measurement and reporting framework for macro/holistic social media KPIs and micro/campaign KPIs that demonstrates the effectiveness of Roche's external campaigns, and provides a platform for benchmarking where we track progress
Own Roche’s benchmarking of our social media efforts vs our competitors
Derive insights from the performance of our Global social media channels, content and audiences, using existing and new social analytics tools
Coach colleagues on best practice methodologies through the sharing of social media campaign/holistic takeaways and insights that can inform business strategies
Partner with Social Media Engagement Managers to ensure the creation of audience, channel and content strategies that will resonate with our external audiences based on historical data
Partner with colleagues in other functions to automate the collection and curation of social media data within Roche's visualisation tools
Proficient in written and spoken English
5+ years proven experience within social media intelligence or digital analysis
Adept at using (or leading others who use) social listening and analytics tools (i.e. Brandwatch, Sprinklr, Unicepta, etc.)
Ability to critically analyse and interpret paid and organic social media data, summarising findings into meaningful insights
Experience of visualisation and automation tools (Tableau or Google Data Studio preferred)
Experience of Natural Language Processing (i.e. Python) a plus
Experience of multi-market and multilingual social intelligence a plus
Strong written and verbal presentation skills
Up-to-date with tools & trends within the social analytics space
Do you have any questions? Please check our FAQs and videos on careers.roche.ch/faq.